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With consumer developments continually altering from day-to-day and week-to-week, brands hoping to continuously launch content material that is genuine and aligns with right now’s latest fad will need to integrate a solution that makes it easy to accumulate content material and the rights to publish it. To keep content material consistent with company methods, retailers can work with their advertising and marketing groups to collaborate and streamline a process that may permit the model entry to content material rapidly, while staying forward of traits to remain timely and relevant.